Creative Agency: Botánico
Project Type: Produced, Commercial Work
Client: Bodegas y Viñedos Alzania
Packaging Contents: Red Wine
Packaging Substrate / Materials: Paper
Printing Process: Digital printing, overprint varnish
Bodegas Alzania contacted us for the renewal of its Gardacho label and the creation of a companion series, Gardacho Crianza. The lizard was conserved (gardacho in a lizard of the zone) that appeared in the previous designs, changing the chromatic range by a more serious one with blue tones, mauves and garnets. Vegetable ornaments were added as an illustration for a more dynamic and fresh image and the capsule was also placed to unify the image of the bottle. The label was digitally printed and serigraphic varnish was added on the word Gardacho to give it greater importance.
These designs are special because they introduce the illustration as the main and most representative element of the label, playing also with the blank space to be able to again ornament with many elements the bottle cap. In addition, the serigraphic varnish gets a careful and delicate finish.