Creative Agency: Botánico
Graphic designers: Marta Burgui Marín, Raúl Hernández Esteban
Project Type: Produced, Commercial Work
Client: Aurelio Feto
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Digital printing, overprint varnish
We had to design the image of Aurelio Feo’s new wine, Collage. It chose this name because the wine is elaborated mixing different varieties of white grape. We decided to make an original collage using traditional technique, cutting and mixing letters and photographs from newspapers and magazines. We use a chromatic range based on yellows and greens to unify the result. Then we digitize the design and place the information on the sides of a single long label. The label was digitally printed and serigraphic varnish was added on the word Collage to give it greater importance. We decided that the capsule would be simple in a single tone so that all the attention of the image of the wine is on the label.
This packaging is special because it mixes digital and handmade techniques to create a special design, with very careful finishes because of the serigraphic varnish.