Hilbing Gin

Design: YG
Project Type: Produced, Commercial Work
Client: Hilbing Franke Distillery
Location: Argentina
Packaging Contents: Gin
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography, Silver stamping, Gold stamping

The aim was to create a gin that was modern, striking, individual and abstract. Taking advantage of the brand’s phonetics, the label was given a European tone – without being traditional. A new product which at the same time transmitted a sense of history.

A printed back label was used on both sides, in order to see the art inside the bottle. The art is contemplated, complete and amplified when the liquid is in the bottle, generating a magnifying glass effect.