Crow Canyon

Design: YG
Project Type: Produced, Commercial Work
Client: ASV Wines
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Black stamping

Brief: Identity and image redesign for the Wines (USA).

Challenge: To achieve a label that is striking and contemporary and that will have a strong impact on the market.

Creative solution: The analysis indicated that the best strategy was to maintain the image of the crow, a memorable element that would attract attention. We reinforced the identity of the product using the image of the animal, an important part of this story and the name of the product. We achieved a label with a strong personality that had a relationship between the concept, name and art. With a current look and feel, a clean, attractive image, applied in colour and different techniques without increasing production costs.