Design: Tidy Studio
Project Type: Produced, Commercial Work
Location: Cardiff, UK
Packaging Contents: Low-fat baked snacks
Packaging Substrate / Materials: Cardboard
Printing Process: Lithographic printing
A changing industry calls for fresh new products. Recognising a growing need to offer options for health-conscious consumers, Peter’s Food Services tasked us with creating an eye-catching identity for their new range of low-fat baked snacks.
Our response was Nurish: a vibrant, youthful food brand appealing to on-the-go millennials.
Nurish needed to stand out on supermarket shelves, with unmissable packaging and tempting visuals. The packaging also needed to feature traffic light labelling, communicating the nutritional values of the new range.
In an increasingly crowded market of low-fat snacks, we wanted Nurish’s branding to offer something new and original, without detracting from the classic flavour combinations that our client had invested significant resources developing.
Combining vibrant pops of colour, playful typography and mouthwatering food photography, the visual identity we produced has helped Nurish to win its place on the shelves of selected Tesco stores. With plans for a new range of flavours and deals with other supermarket chains, the fresh-faced food brand is projecting a healthy forecast for years to come.
Nurish is the result of new food innovation developments and required a fresh brand and packaging to communicate the clients move into health conscious baked products. Low-fat baked snacks have been launched into a new youthful market . The fresh ‘on the go’ packaging has been developed to take convenience baked goods to a new audience.