Design: Abio design lab studio
Project Type: Produced, Commercial Work
Client: Eveg cosméticos
Location: Porto Alegre, Brazil
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Plastic
The brand’s visual identity was developed from concepts derived from the essence of eveg: mother nature and our spiritual bonds with her. Thus, a synthesis between logo and symbol was sought through a modern typographic family and the silhouette of a drop in the bulge of the letter “g”. Composition that originated the main visual signature of the brand, as well as its secondary version, represented only by the letter “g” together with the decoder of the brand “vegetal extract”.