Creative Agency: Abio Design Lab Studio
Project Type: Produced, Commercial Work
Client: Noroest
Location: Não Me Toque, Rio Grande Do Sul, Brazil
Packaging Contents: Beer
Packaging Materials: Glass, Paper

In the Northwest Beer project we propose communication across geographical coordinates indicated by degrees, minutes and seconds for beers line identification.

Beer Northwest Pilsen was illustrated with the set of numbers of the location of the city of Pilsen, in the Czech Republic, a place that gave name to the clean and clear style to the standards of beer time; city ​​coordinates are 49 ° 44 ’51˝ N, 13 ° 22′ 39˝ E. As for the beer style India Pale Ale geographical references are from the city that first used the term “IPA” – Sydney, Australia – with visual communication aiming to be extended to other subjects without losing its identity.

For each type of beer apply a typographic style by customizing the graphical spot on each label, in addition to color following the traditional expressions of the market.

The logo alludes to a compass arrow in the “N”, which is pointing to the top left corner in your plan and frontal format indicating the relative Northwest.

What’s Unique?
Letters and numbers and editorial label organization.