Agency: Barna Design Kft.
Designer: Krisztina Mezőberényi
Art director, Designer: Gergely Barna
Project Type: Produced, Commercial Work
Client: Dr. Oxygen
Location: Budapest, Hungary
Packaging Contents: Water, Oxygen, Supplement
Packaging Substrate / Materials: Glass, Bottle, Dropper
Printing Process: Transparent, Vinyl, Digital printing
Dr. Oxygen is a medical aid, a water based beverage containing stabilized oxygen which has a beneficial effect on the human system. The simple and straightforward packaging and design of the product help to enable clear and practical use.
Dr. Oxygen as a brand is in its infancy, which gives us the opportunity to shape the design and the logo of the product together until we achieve necessary harmony. The logo is an amalgam of the Dr. Oxygen brand name and its most crucial component, O4, which plays an integral role in the design.
The design is inspired by water and its depth. The transition, growing ever fainter, mirrors the way more and more light reaches the water as we approach the surface.