Unibic Cookies wanted to launch a new range of cookies in the shape of teddy bears targeted at kids. The cookies were not only delicious but also packed with nutrients. The packaging had to speak to two distinct sets of audiences with very different needs. The packaging had to reassure mother that the product had great nutrients while creating a dynamic, fun world for the kids. Owlworx chose to focus on the fun aspect of the brand while creating sufficient anchors to showcase the nutrient in the products.
Owlworx created a vibrant world in play where the characters come alive and interact with ingredients. A dynamic, colourful pack that would draw the attention of younger shoppers with cleverly placed messaging that would reassure their mothers.