Karukera, Rhum Blanc Agricole

Design: LINEA – The Spirits Valley Designers
Project Type: Produced
Client: RHUM KARUKERA
Location: Guadeloupe, France
Packaging Contents: Rum
Packaging Substrate / Materials: Glass

KARUKERA asked LINEA to revamp its indispensable agricultural white rum. The bottle has been completely redesigned to reinforce the brand identity and show a greater generosity. The new label ignores the coldness of the former version and adds new elements specific to the new approach of KARUKERA rums. Authenticity, know-how, craft and quality are available through a set of distinctive elements (fibrous paper, authentic stamp, brand architecture close to whisky…).