Milkyway Milkshakes

Design: Alessandra Giorcelli
Project Type: Concept
Location: Amsterdam
Packaging Contents: Milkshakes
Packaging Substrate / Materials: Plastic bottle
Printing Process: Digital printing

Milkyway is a concept brand of milkshakes from Tesco, an English supermarket that is characterized by having funny packs fully of color. We want to play with the double meaning of the word Milkyway: refering to dairy products and turning the visual design into space and galaxy elements.