Tasti Nut Butter Bars

Design: Onfire Design
Creative Director: Matt Grantham
Designers: Matt Grantham, Ann Davenport
Project Type: Produced
Client: Tasti Foods
Location: Auckland, New Zealand
Packaging Contents: Snacking food
Packaging Substrate / Materials: Cardboard
Printing Process: Flexography

To capture the growing trend of the natural energy and good fats found in nut butter, Tasti developed a new snack bar that delivers delicious taste and texture. Combining real smooth and creamy nut butter with crispy, crunchy nuts, oats and a choc base, Tasti Nut Butter Bar is a layered taste experience for everyday indulgence.

To tell this story, we developed a visual language around the idea of ‘smoothlicreamy’ which was translated into super close-up photography of the bar and natural nut butter. This was amplified by resisting the use of additional front of pack messaging and graphic elements which are common within the category. The result is a snacking range that drives serious appetite appeal and nut butter goodness by showing the product in all its mouth-watering glory.