Agency: Backbar Studios
Creative Director: Conor Smyth
Project Type: Produced
Client: Irish Whitetail Distillery
Location: Republic of Ireland
Packaging Contents: Whisky
Packaging Substrate / Materials: Glass
Printing Process: Digital
The company was founded by husband & wife, Nickolas & Violetta Boyle. The brand is inspired by their family history of emigration from Ireland & the Great American Dream. Irish Whitetail brings the story of emigration full circle, a story that has been a part of Ireland’s history for centuries.
The Label is reflective of both an old hunting licence and an Immigrant travel pass from 1852. The Label literally tells the tail of their ancestors journey to the states and their hunting background that played a roll in their survival.