Design: Salt and Sugar Creative Studio
Project Type: Produced
Client: Mia Mai Design
Location: Istanbul, Turkey
Packaging Contents: Shoe
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing
Mia Mai Design is a new brand which produces handcrafted sneakers for woman. It is located in Istanbul. Each sneaker has a unique design story comes up with its detailed and creative production process.
We started from scratch and designed a logo inspired by constructivist fonts that has a strong, sharp yet simple attitude. Our aim was to create a balance between sportive and elegant. With the basic shapes and calm colours, overall identity is based on simplicity to make the sneakers stand out more.