Rare Cask Collection

Design: LINEA – The Spirits Valley Designers
Location: France
Project Type: Produced
Client: RHUM CLEMENT
Product Launch Location: Global
Packaging Contents: Alcohol
Packaging Substrate / Materials: Glass

RARE CASK COLLECTION, a highly confidential collection of Habitation CLÉMENT rekindles some treasures of cask strength rum. This creation, proposed by LINEA Packaging Design Agency, emphasises the authenticity of the product range. Unadorned, without pretense, the quality is aimed at insiders through a relatively technical and perhaps didactic approach. Some touches of sophistication, like the gold screen printing, ennoble the bottle. The other elements are essentially based on craft: a box made of raw wood, a bottle with a dead leaf colour, a craft embossed paper, handwriting… Eventually, the creation disappears in favour of the spirits it contains. Available in 50 cl, this small size confirms its exclusivity.