van heertum design VHD

Gasthuisring 23, 5041 DP Tilburg, Nederland

Design: Van Heertum Design VHD
Location: Netherlands
Project Type: Produced
Client: San Mauro
Packaging Contents: Artichoke, artichoke paste, hazelnut paste
Packaging Substrate / Materials: Glass jar and cardboard
Printing Process: Offset, foil stamping

San Mauro is well established as a high qualitative brand of Italian olive oil, and was expanding into luxury food products for which this special packaging was developed. Concept, 3D construction, as well as the graphic design, was created.

The new products, in need for this new packaging were; a hazelnut paste, artichokes in olive oil and an artichoke paste. Since these are real delicatessen, the quality and luxurious nature needed to be visualised, as well as the well-established Italian look and feel of the branding.

We got our inspiration from the fact that all products only consist out of 2 ingredients, which turn into 1 great end product. Artichokes and olive oil and hazelnuts and olive oil turn into great delicacies. We wanted to symbolize this with the packaging. A packaging concept that also exists out of 2 separate parts that perfectly fit together and present as 1 perfect eye-catching package to the consumer.

Next to a glass jar, holding the product, we created a slide-on box, which perfectly matches the jar, and really symbolises the symmetry between the real ingredients.

Keeping aesthetics high and creating extra added value.

What’s Unique?
The combination of two elements fitting together perfectly to create the beautiful end packaging, symbolizing the products inside.