Tila Airplant

Graphic Designer: Paola Parodi
Graphic Designer: Yolanda Santamaria
Product Designer: Hugo Ribeiro
Location: Spain
Project Type: Student Project
School: ELISAVA
Course: Master in Packaging Design
Tutor: Jon Marin
Packaging Contents: Airplant
Packaging Substrate / Materials: Cardboard
Printing Process: Laser cut

Tillandsia Xerographica is an exotic plant, commonly known as Air Plants due to their capacity of clinging wherever they can, suspended in the air while surviving without soil.

Given that unique characteristic, our challenge was to create an eco package that would not only protect and transport the plant, but also showcase it in shops and at home.

With that in mind, we designed a structure that supports the plant and adds value to the product overall.

Aiming at preserving the essence of the product, we chose air as the primary element of it’s pack. We constructed it with the use of a single cardboard structure and with a recycled PET thread that suspends the plant in the air. The materials chosen are both recycled and recyclable. It was specifically designed to not waste any material, therefore promoting the ease of assembly and the elimination of adhesives. In that same sense, branding elements are laser cut into the packaging, ridding the product of the need to use other kinds of printing methods.

What’s Unique?
Promoting the ease of assembly and the elimination of adhesives.