Design: Widarto Impact
Project Type: Produced
Product Launch Location: Indonesia
Packaging Contents: Tea
Packaging Substrate / Materials: Paper tube, carton box
Printing Process: Digital printing, Screen printing
SriTea is a local heritage tea brand from Japan. To communicate the unique selling of the SriTea brand, we designed elements of visual identity starting from logos, brand identity and distinctive packaging which represented the whole spirit of the SriTea brand.
To strengthen the brand image and image as a Japanese heritage tea, we carry the basic elements of Japanese culture colors, namely blue, red, black and green coloring. With a design that is represented by a strong color identity, a clear and focused layout design and design icons for each tea variant that we can develop into part of the brand asset graphic in the form of patterns for branding needs. The design reflecting heritage and premium brand. Well done.