Design: Gravika | Helena Hauswirt
Project Type: Produced
Client: Think Yellow
Product Launch Location: Global
Packaging Contents: Lemonade
Packaging Substrate / Materials: Glass bottle, cardboard
Polish lemonade with the Italian roots. Think yellow is prepared from the best, sicilian lemons acompanianed by the best Polish vodka in the alcohol version. The aim was to create a product that stands out on the market. It was to be fun, colourful, associated with summer, beach, sea and good flavour. I wanted to create a design that shows the elegant and approachable product at the same time. The name of the brand ( think yellow) was a guideline for the colour palette for the brand identity and the package design. The colour yellow was the obvious pick according to the main ingredient: lemons. The dark blue is the reference to sea, water, marine stripes. The pattern is inspired by the yellow-white stripes of the beach parasols and geometric interpretations of lemons. All together gives fresh, vibrant and elegant look for the product.
In the logo design I wanted to conclude the essence of the product. So finding the bottle among the name letters was the best solution. Also to underline the twist of the product, the energising power of it, the fresh kick that it gives among summer days I added a thunder.