Kek Lapis Sarawak by Asian Taste

Posted on

Derrick Lin


Design: Zulfadhli Bin Ros Azlin
Head of Marketing: Khairul Aqmal
Digital Marketing Executive: Afiqah Farzana
Location: Malaysia
Project Type: Produced
Client: Asian Taste
Product Launch Location: Malaysia
Packaging Contents: Sarawak Layer Cake
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Offset Printing

Sarawak Layer Cake is known for its uniqueness of its stack of layers. An amazing art to begin with.

When talking about the central part of the art, the logo hints everything. It is fabricated to picture the exclusive pattern of Sarawak Layer Cake itself where the alphabets symbolise layers of the cake, forming capital K, E and K. That being said, even if you don’t know what is Kek Lapis Sarawak, you can straight up imagine it just by looking at the logo.

The creation of the graphic element is inspired by the most popular Sarawak Batik. The motif is infused as a symbol of Sarawak Layer Cake origination as it is crafted to resemble the local heritage and culture of “Land of the Hornbills”.

Now’s the time for the colour. We believe it plays an important role; hence the combination of red, green, blue, yellow is chosen to ensure a fun, friendly and instantly memorable packaging.

Point being, this packaging drives people to feel encouraged to buy the product because of the risen of the vibrant and colourful colour.

What’s Unique?
The art of Sarawak heritage is all depicted on this packaging. Use of custom pattern and its vibrant colour make it stand out from other Sarawak Layer Cake packaging.