Pridem´s Gin

Agency: Enpedra Estudio
Creative Director: Jose Vila
Location: Spain
Project Type: Produced
Client: Pridem´s Gin
Product Launch Location: Global
Packaging Contents: Gin
Packaging Substrate / Materials: Plastic, Glass bottle
Printing Process: Foil stamping

INSPIRATION:
The brand name of this Pridem´s product comes from the word Pride. This product is aimed at all consumers but paying close attention to the Gay Collective. Working on the concept of freedom would be a great idea to start our work. We are looking for something characteristic that will serve as a guiding thread of our history and allow us to create an iconic design Essence of freedom – Pridem´s Gin

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The essence of freedom it tastes with Pridem´s Gin “Freedom as essence” The ability to make decisions is what makes navigators not lose their essence. We have managed to bottle it, so you can savor freedom in its purest state with each cup. In this bottle, there are approximately 14,000 proud drops of Pridem’s gin, created one by one in small copper stills from the purest alcohol and the infusion of triple-distilled select botanists. Enjoy the trip!

PRODUCTION / REALIZATION TECHNOLOGY:
The challenge was to create a unique and differentiated element, for this we have created an industrial design of the cap that has allowed us to achieve the objective.

OPERATION / FLOW / INTERACTION:
The handling of this product is very simple and meets all the general rules of usability for this type of drinks, open serve and enjoy.

RESEARCH ABSTRACT:
To make decisions on this project we have considered all brands of the same segment and searched for common links. We have realized that each brand is not only a label but also a set, in which the design of the product is unique and its personality as well. This, within budget constraints, had to be respected. Unique outside and inside.

CHALLENGE:
The most difficult challenge of this project has been the production of the label so that it can be attached to the bottle correctly, the bottle is conical and the label is enveloping and separated into 4 pieces, this makes it difficult to stick, we have developed a system so that the label can be attached to a piece and remove the remaining joints.

PROJECT DURATION AND LOCATION:
The project started in September 2018 and ended on August 2019

What’s Unique?
The essence of freedom it tastes with Pridem´s Gin “Freedom as essence” The ability to make decisions is what makes navigators not lose their essence. We have managed to bottle it, so you can savor freedom in its purest state with each cup. In this bottle, there are approximately 14,000 proud drops of Pridem’s gin, created one by one in small copper stills from the purest alcohol and the infusion of triple-distilled select botanists. Enjoy the trip!