Melias Honey

Melias is a brand of honey, oriented to the supermarket food channel. The assignment consisted of creating a range of visually innovative products that were colorful and escaped from the visual languages ​​of this niche.

Una Zoca was chosen as the main element, this is an element that perfectly connects the brand values ​​of Melias honey: sustainable, handmade, respectful with the environment, and, of course, ¡GALLEGA! The zocas were handmade wooden shoes that were used in rural areas of Galicia to work the fields. The result is a well-differentiated range of products that, due to its language, make it a unique brand within the sector.