Cabeza Lobera

A wine label inspired by the landscape, the name of the vineyard’s estate and the symbolic tension between obedience and instinct.

ABOUT

Cabeza Lobera is a wine packaging project whose symbolism is born directly from the territory and from the name of the vineyard’s estate itself.

It is not an imposed narrative, but a visual translation of a place.

The concept is built around the paradoxical figure of a sheep with the head of a wolf — a metaphor that reflects the character of the land: calm on the surface, wild beneath.

Night plays a central symbolic role in the project.

The vineyard is understood as a nocturnal landscape, a place where silence amplifies identity and where instinct becomes visible.

Rather than inventing a story, the design reveals what was already embedded in the name of the estate and in the physical reality of the land.

SOLUTION

The visual system was developed through a material translation of landscape and name.

The label becomes a tactile map of territory.

A Avery Dennison Velvet Black paper was chosen as the base material, evoking the darkness of the vineyard at night and the softness of surrounding silence. Its velvety surface absorbs light, reinforcing the sensation of depth and intimacy.

Subtle embossing is used to allow the symbol to appear almost as a geological relief, as if emerging from the land itself rather than being printed.

The sheep with the wolf’s head appears not as an illustration, but as a mark born from the material.

RESULT

The final result is a label deeply rooted in place.

A bottle that carries not only wine, but territory, name and memory.

Cabeza Lobera becomes a sensory object that reflects how landscapes shape identity and how names contain stories long before they are designed.

A quiet object.
A dark object.
A true object.