Vitral Art Wine

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Manufacturer: Viña Maipo
Location: Chile
Project Type: Produced
Product Launch Location: Asia
Packaging Contents: White wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing with thermoplastic ink

Vitral Art is a 360° project aiming to showcase our origin’s most important asset; its flora and fauna; and the barriers they provide to produce our high-quality wines. It also seeks to protect it by promoting concrete actions, as the bottle itself is an invitation to give it a new life and upcycle it.

Vitral is the craft of painting glass, allowing light to shine through it and reflect the beauty of its colors. Inspired by nature and this ancient art, with bottles painted in 360-degrees and with its two varieties, Cabernet Sauvignon and Sauvignon Blanc, Vitral Art seeks to pay tribute to the Atacama Desert and the Pacific Ocean respectively, two of Chile’s most important natural barriers, and which helps making Chile a real winemaking paradise, offering wines of indisputable quality.

In the bottle of Vitral Art Sauvignon Blanc you can appreciate the blue whale and the Humboldt penguin, both leading species in the cold waters of the Pacific Ocean and the glacial ice in the south of the country.

To know better this magical place in Chile, we invite our consumers to download the Vitral Art App and watch as the wonders of Chile come to life through Augmented Reality. Vitral Art wines are inspired by nature, a tribute to Chile’s captivating and spectacular flora and fauna. The invitation is to explore this long and narrow country, by pointing to the Vitral Art logo painted in the bottle, and watch as the elements in the design come to life.

But Vitral Art not only seeks to reflect nature: it is also deeply committed with its preservation and care. By fostering concrete actions such as reducing the carbon footprint in more than 12%, reusing and recycling the 96% of its wastes, accomplishing a 65% of electricity based on renewable sources and the lower use of water in its production processes (with a water footprint 47% lower than that of the industry), this wine range confirms sustainability as one of the fundamental pillars of its proposal.

Vitral Art Sauvignon Blanc
The packaging of Vitral Art Sauvignon Blanc is one glass bottle decorated in in 360-degrees with the thermoplastic inks technique, which is about an illustration made only based on geometric figures, configuring among all a typical picture of the Pacific Ocean in Chile. To know better this magical place in Chile, we invite our consumers to download the Vitral Art App and watch as the wonders of Chile come to life through Augmented Reality. The invitation is to explore this long and narrow country, by pointing to the Vitral Art logo painted in the bottle, and watch as the elements in the design come to life.

These wines also reveal a crafted look. Wearing its natural cork closure and a transparent capsule that give them an even more natural look.

In line with the latter and boosting the works painted on its packaging, Vitral Art firmly seeks to give a second useful life to its bottles, proposing new ideas for their use. On the website vitralart.com consumers will find out all the second uses that can be given to the bottles of Vitral Art, as well as the foundations on which this new line of wines is based.

Vitral Art Cabernet Sauvignon
The packaging of Vitral Art Cabernet Sauvignon is one glass bottle decorated in in 360-degrees with the thermoplastic inks technique, which is about an illustration made only based on geometric figures, configuring among all a typical picture of the Atacama Desert in Chile. To know better this magical place in Chile, we invite our consumers to download the Vitral Art App and watch as the wonders of Chile come to life through Augmented Reality. The invitation is to explore this long and narrow country, by pointing to the Vitral Art logo painted in the bottle, and watch as the elements in the design come to life.

These wines also reveal a crafted look. Wearing its natural cork closure and a transparent capsule that give them an even more natural look.

In line with the latter and boosting the works painted on its packaging, Vitral Art firmly seeks to give a second useful life to its bottles, proposing new ideas for their use. On the website vitralart.com consumers will find out all the second uses that can be given to the bottles of Vitral Art, as well as the foundations on which this new line of wines is based.