Petani

Design: Widarto Impact
Director of Brand strategy & design: Eko Widarto
Location: Indonesia
Project Type: Produced
Client: Petani
Product Launch Location: Asia
Packaging Contents: Rice
Packaging Substrate / Materials: Gusset pouch aluminium
Printing Process: Digital Printing, Screen Printing

Petani is the name of a new brand of rice taken from the word Petani itself. Petani in English is the same as farmers. This is a young entrepreneurial movement that wants to restore Indonesia as a country rich in agricultural products, one of which is rice.

Petani rice brand is planted and harvested by local Indonesian farmers. This is in accordance with the vision of the client where he wants to revive agriculture in Indonesia and not just rely on rice imports from other countries.

Therefore, the Petani brand is served with premium quality rice, the best low sugar and processed with sophisticated machinery and experienced agricultural experts.

Widarto Impact developed from Brand Identity, logo design systems, graphics for packaging, websites and other branding applications.