Agency: M&A Creative Agency
Art Director: Luis Marques
Project Type: Produced
Client: Rarissimo By Osvaldo Amado
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Card and Wood
Printing Process: Offset Printing, Digital Printing, Embossing, Foiling, High Builds
This was quite a challenge and an astonishing project.
The winemaker chooses to share and taught us his knowledge about the process.
This expertise, love, passion and goodwill to create a unique range of products under is signature became a challenge because we are facing a Winemaker which signature during the last years, has more than 600 millions bottles, creating fine wines in Portugal, Brasil, South Africa, Spain and Italy.
What have we done?
Our team has worked almost during one year, developing Brand DNA, Branding, Packaging, Artwork, testing several materials to reach this unique result, using fine art printing methods to present to the world, this brand and its limited edition, which we can call “Atelier Wines”
When everything comes to light, our Photography team went, and the fine art images that we share were exclusively created for this purpose.
The artwork, we can see embossing, over silver plate raw materials and color processing to reach the amazing gradient effect over silver.