Serious Sweet by Adega Mãe


Aveiro, Lisbon, New York, Napa Valley


Serious Sweet.

The start of the production of sweet wines from the Sauternes is unclear. The American President Thomas Jefferson is said to have bought sweet wines from Château d’Yquem at the end of the 18th century. According to a historical tradition the first production of a “Sauternes” goes back to a winery owner who had harvested his wine grapes to late and therefore had to press the already overripe, noble rot-infected grapes. Already at that time it was known that introducing a sulfur-soaked candle wick into a wine barrel stops the fermentation and thus obtains the residual sugar of the wine.

Today Sauternes is one of the most expensive wines. Reasons for this are, above all, the time-consuming harvest, the risk that ripe grapes spoil in autumn by frost or rain, the expensive maturation in oak barrels, and of course the low yield. In addition, it is not even sure that Botrytis develops in each year – for example, there was no Chateau d ‘Yquem in the humid 2012.


The agency was tasked to create packaging that ressonates the true spirit of a true “sauternes wine” but made in Portugal.
Classified as a product with a classic personality and packaging, we have decided to use a retro design, vectorial richeness which reflects a strong personality blending shapes and forms in a very meticulous way.

Revivalism, “retro” suggests a half ironic, half longing consideration of the recent past; it has been called an “unsentimental nostalgia”, recalling modern forms that are no longer current.

Enjoy the nostalgia of old times evoking the present creative trends with a touch of luxury.