Arashan – Natural Dried Fruits

Design: Alexey Lysogorov
Location: Kyrgyzstan
Project Type: Produced
Client: Arashan Products
Product Launch Location: Global
Packaging Contents: Dried Fruits
Packaging Substrate / Materials: Plastic bag
Printing Process: Flexography

Design of a series of packages for dried fruits exported to the US market. Healthy snacks from the Ferghana Valley (Kyrgyzstan, “Mountain Sky Country”) of these dried fruits are sugar and trans-fat free. Sun-dried, they are filled with nutrients like calcium, iron and potassium. Tender, sweet and delicious, these fruits will add more value to your healthy diet.

What’s Unique?
The image conveys environmental features, naturalness. This is really a test of a good product – birds choose the most valuable fruits for themselves. An easily remembered motif with a bird, and “dry” (dry fruits), but tasty color schemes of packages, immediately won the audience’s love.