A product from Kyrgyz Republic: a mini-series of special crispbreads with grains.
Naming and positioning:
An original name was coined, associated with birds, and at the same time creating the impression of an export European product. Why a bird? Birds can not be deceived – they select for themselves only natural selected grain. And this is the main message of the brand — selected grains, and handmade. Naming and design for an advanced audience who are willing to pay for a slightly more expensive but special handmade product.
A modern font logo and a stylized image in which the window shape of the product itself is embedded. An attractive product is honestly visible through the bird that selects the grains.