Mömö natural fruit bar

Alexey Lysogorov


Designer: Alexey Lysogorov
Photography: Denis Bogachov
Location: Kyrgyzstan
Project Type: Produced
Client: Shoro Company
Product Launch Location: Asia
Packaging Contents: Snack bars
Packaging Substrate / Materials: Paper
Printing Process: Flexography

Shoro Company is one of the leaders in the food market in the Kyrgyz Republic. New product: natural fruit bars Mömö with 4 flavors: Prunes, Figs, Mulberry and Apricots with chia. The naming Mömö literally means “fruity” in Kyrgyz language, and it also phonetically successfully matches the head brand: Shoro.

Mömö are made without added sugar or preservatives, contain fiber, vitamins A, B, C, E, PP, saturate with energy and are ideal for a healthy snack. As a local producer, snacks have become a strong competitor in terms of low price, and of course, product quality for all export brands in this segment.

What’s Unique?
A contrasting design was created for the brand, in which three parts of the design show its three main messages. Black design center with lettering (name of brand) – emphasizes hand selection of product content. The white part on top – the purity and environmental friendliness of the product, and also emphasizes the manufacturer’s branded black and white logo. Bright color on the bottom – reveals the taste of the product and the type of fruit inside.