Leonidas’ Secret Greek Products

Aspa Chroneou

Agency: Aspa Chroneou | Brand Identity Design
Photographer: Yiannis Kostavaras
Glass Print: Print On Glass
Label Print: Forlabels
Location: Greece
Project Type: Produced
Client: Leonidas’ Secret Greek Products
Product Launch Location: Global
Packaging Contents: Olive oil, Olives
Packaging Substrate / Materials: Glass bottle, glass jar
Printing Process: Screenprinting, Flexography

New Brand Identity and Packaging Design for “Leonidas’ Secret” Greek Products from Sparta, the hometown of King Leonidas, located in south-eastern Peloponnese – Greece. A place full of great stories and characterised by an ancient living tradition. One of the secrets of Leonidas King of Sparta, is olive oil. The ancient Greeks had included olive oil in their basic diet, consisting of wheat, olive oil and wine. Nowadays, olive oil is established as the key component of the so-called “Mediterranean diet”. Enjoy a product range of Extra Virgin Olive oil, rich in polyphenols and Kalamata Olives, all from Spartan land.

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What’s Unique?
We chose one of the most powerful colour combinations, a primary palette (blue, yellow, red) to evoke firmness, strength and stability. Yellow expresses life-giving sun and the red heart sends a message of vitality, while blue colour communicates the Mediterranean spirit.