Co-founder: Paul Marcucilli
Co-founder: Camila Drozd
Location: United States
Project Type: Produced
Client: Lotus Pops
Product Launch Location: United States
Packaging Contents: Popped Lotus Flower Seeds
Packaging Substrate / Materials: Aluminum
Printing Process: Rotogravure
Lotus Pops is a new kind of a snack made from a flower. It all starts with pure lotus flower seeds that are popped and seasoned to perfection, making for a snack that’s tasty, crunchy, and nutrient dense. We think these pops are the perfect companion for those late night Netflix binges, or just anytime your tummy wants a snack to make it smile.
The company was in need of a new, ownable look to differentiate the brand from its category. So we created branding that’s both compelling and immediately communicative of the product source and its unique benefits. The new design positions Lotus Pops as a better-for-you snack offering, highlighting the product’s inherent goodness and crunchy, delicious taste. The simple yet unique architecture, coupled with striking vibrant colors, allows the packaging to “pop” on shelf.