San Francisco, CA, USA

Agency: Riser
Co-founder: Camila Drozd
Co-founder: Paul Marcucilli
Location: United States
Project Type: Produced
Client: Fit Bake
Product Launch Location: United States
Packaging Contents: Cake and Frosting Mixes
Packaging Substrate / Materials: Pouch, Jar / Plastic
Printing Process: Digital Printing

The first line of its kind, Fit Bake offers baking products that are keto-friendly, gluten-free, low-calorie and are as good (or even better!) than the traditional unhealthy stuff. Think the younger, cooler, healthier version of Betty Crocker.

To disrupt the health aisle, we created a visual language that’s celebrates the amazing texture and deliciousness of each Fit Bake creation. Hero product shots with oversized “bites” show off the soft, moist texture while cascading sprinkles add a fun finishing touch. The result puts the shopper “in the moment” with irresistible appetite appeal, then seals the deal with bold health call-outs.

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