Nowadays

Agency: Riser
Co-founder and designer: Camila Drozd
Co-founder and designer: Paul Marcucilli
Location: United States
Project Type: Produced
Client: Nowadays
Product Launch Location: Global
Packaging Contents: Plant-based Nuggets
Packaging Substrate / Materials: Box / Paper
Printing Process: Flexographic, CMYK + 2 PMS

Nowadays is a company that’s taking the junk out of junk food by reinventing classic favorites with only a few simple, animal-free ingredients that are better for you, your family, and the planet. To set Nowadays up for launch success, we created a visual identity armed with disruptive details that break away from conventional meat and plant-based competitors. Vibrant colors cue joy and confidence and a unique, candid food capture reaches beyond the packaging walls to invite the shopper in for a bite.

What’s Unique?
Immersive claims copy unfolds from front-to-back for a billboard effect that entices the reader to devour the entire message.