San Francisco, CA, USA

Agency: Riser
Co-founder: Paul Marcucilli
Co-founder: Camila Drozd
Location: United States
Project Type: Produced
Client: Naturally Drenched
Product Launch Location: Americas
Packaging Contents: Pre-conditioner Hair Treatment
Packaging Substrate / Materials: Aluminum
Printing Process: Offset printing

After 8 years in the textured hair industry, the founder of Naturally Drenched wanted to launch a product line to promote texture inclusivity, in addition to being vegan and eco-conscious. Offering salon-quality treatments, tools, and hair care kits, Naturally Drenched makes loving your textured hair totally fun and easy.

Looking to turn up the volume and create an original stand-out look, we selected fresh color combinations coupled with striking graphics. A custom monogram with an integrated wave graphic reflects a love of curls as well as the product’s hydrating benefits, all while ensuring the Naturally Drenched brand looks bold on everything from stickers to social media, despite the challenges of a longer brand name. A mix of satin and metallic finishes bring just the right level of sophistication for a look that shines quality, while remaining fun and everyday.

What’s Unique?
With a commitment to environmental sustainability, Naturally Drenched uses aluminum packaging, which is 100% recyclable, not to mention sturdy, and perfect for reuse. In addition, the company offers reusable pumps and trigger sprays for purchase, and the proceeds go to Charity: Water, to help provide clean water around the world.