Treat Yourself

Agency: Riser
Co-founder: Paul Marcucilli, Camila Drozd
Location: United States
Project Type: Produced
Client: Treat Yourself
Product Launch Location: United States

Treat Yourself is a woman-owned and woman-focused wellness and cannabis company committed to empowering everyone to be their own healer. With a passion for self-care and the healing power of plants and herbs, they believe that consumption (in all forms) should be nourishing and beneficial to our body, mind, and soul.

To better reflect the quality and purity of their offerings, we brought their brand to a more professional and polished place, uniting their varied line of products. Inspired by their belief that magic happens when you work in tandem with nature, we evolved the brands equity of a female illustration to be both nature-focused and enchanting, while maintaining a positive feminine energy.