Gin & tonic was invented in India but until the launch of Svami, now one of the biggest mixers brands in the country, there were no genuine Indian tonic waters! Despite this, Svami’s previous branding was not telling their story of authenticity and provenance, high quality ingredients and hand-crafted production methods. Our challenge was to help them get this across in a way that would engage with the new generation of drinkers in India and position the brand as progressive and premium.
We identified a new, more disruptive direction for the brand that gives a sense of premium living and drinking experience by evoking social occasions in Indian culture. Hand-illustrated botanicals and patterns add natural flavour cues, character and denote provenance. A bespoke bottle design, refined logotype, and a mandala illustration on the bottle cap all add to the premium feel.
Since the brand refresh, Svami have been growing quickly in India and beyond. They’ve recently launched in their first export market, Hong Kong, and have been gaining popularity at events and festivals across the globe.
“Our new brand, bespoke bottle and packaging stands out on a shelf or a bar anywhere in the world and competes against international players, shoulder to shoulder. We’re really happy with our experience with Kingdom & Sparrow and are pleased to be continuing to work with them to launch new products in our range.” Aneesh Bhasin, Co-Founder, Svami.