Awakening a sleeping giant brewery for a new craft beer age
The most interesting person in the room is the one with the most stories to tell. The new owners of West Berkshire Brewery recognised the need to attract a younger generation without alienating their existing customers.
We worked with incoming MD, Ian Rogers, and the team to re-imagine the brand, helping create Renegade Brewery. Whether traditional cask or unique craft beers, they were doing things their way, with their own narrative, creating beers with stories and imagination. Beers for renegades, misfits and adventurers.
We developed a range of characters with the team, complete with backstories linking them to the brewery location to create a flexible positioning that easily allows for range extensions.