KY re-brand

Design: candybrophycreative
Location: Australia
Project Type: Concept
Packaging Contents: Personal Lubricant
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

Durex Ky Has always had this outdated/pharmaceutical clinical vibe to its branding. Our using pinks and cringy sexual cliches to hint at what the product it for. It’s time for a change. This KY personal lubricant is a sleek modern minimalist design with the typography being retro and suggestive and the glossy cap basically saying what’s coming out and what it’s for. It’s time to grow up and evolve these brands to be something you want in your bathroom or luggage and not some obvious cringe-worthy design that looks like thrush cream.

What’s Unique?
The unique element is a matte bottle with a hyper glossy lid to contrast it.