Strakas Sausages

Agency: Sophia Georgopoulou Design
Text Editor: Konstantinos Kontinos
Product Packshots: George Pavlakos
Location: Greece
Project Type: Produced
Client: Strakas Sausages
Product Launch Location: Global
Packaging Contents: Sausages
Packaging Substrate / Materials: Plastic Wrap, Label
Printing Process: Offset Printing

BRIEF
In the not-so-distant past, in the village of Stagiates on the foothills of the legendary Pelion Mountain there were dozens of small family businesses. These have been producing exquisite sausages that were famous across the region and beyond. Strakas family is one of them, now already in its 5th generation of sausage makers. Totally devoted to his artistry, Nikos Strakas stays true to the authentic recipes and long-forgotten production methods, using only select, first-grade ingredients. The brand is traditional but also as contemporary as ever.

TARGET GROUP
Appreciators of traditional gourmet flavours in Greece and beyond.

DESIGN APPROACH
We approached each of the brand identity elements with respect, making sure that they remain immediately recognisable. At the same time though we made sure that everything was sufficiently refreshed. Thus, all logo elements were simplified, while decorative details that detracted rather than adding to the end result were removed. The typeface became more minimal and clear, resulting to a more eye-catching whole.

The pattern of tiles (reminiscent of the characteristic architectural element of the Pelion mountain) was further elevated in a more contemporary way. Finally, color-coding is intense while the key differentiated ingredient of each variant is always clearly depicted.