Design: NEOM
Location: Italy
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Water
Packaging Substrate / Materials: Glass Bottle
Printing Process: Roto

I drank about two months evening and morning of a water of a fountain which is forty miles near Rome, which breaks the stone; and this broke mine and made me urinate most of it. We must make ammunition at home and not drink or cook with anything else, and have a different life than I want “.

The 1549 letter written by Michelangelo Buonarroti, suffering from kidney stones, is one of the oldest and most illustrious testimonies of the benefits obtained by drinking Fiuggi water. The story goes that the pain of kings, nobles and ambassadors benefited from the miraculous water. Even Pope Boniface VIII, who was born in Ciociaria and knew the source well, resorted to this healthy water.

The pontifical accounting records of the time in fact record 187 payment orders for the transport of water from Fiuggi to Rome.

Other famous people in recent times have successfully treated themselves by drinking Acqua Fiuggi: from Pope Pius X to Giovanni Giolitti, from Benedetto Croce to Alcide De Gasperi.

Objectives of the project: regain authority, style and fresh elegance of a leading historical Italian brand, values that guarantee the excellent quality of a unique product.

What’s Unique?
Fiuggi is the most important and well-known brand in Italy and in some parts of the world. It is consumed by State president, Pope and lots of other VIP all around the world because of its verified healthy effect on the human body.