TOMER Chocolate

Tomer Chocolate Factory has been operating on the market since 1998.

Until today, the company’s main business was the B2B segment. Tomer Factory produces chocolate products for one of the largest supermarket chains in Russia and also supplies leading confectioners, manufactories and various commercial clients, such as small confectioneries, with chocolate.

In 2021, the company assessed the potential of the end customer market and decided to create chocolate under its own brand in order to increase the B2C share to 80%.

Based on the results of the initial analysis, it became clear that Tomer has every chance of becoming not just a brand, but a love mark.

The core of the brand positioning has been identified as “Chocolate for people” and on this base, we developed the new packaging design system.