Design: Akim Melnik Design Studio
Project Type: Produced
Product Launch Location: Belarus
Packaging Contents: Cream cheese
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
The improved brand name and completely redesigned packaging design allow you to re-evaluate the already familiar image of the product. To attract attention and simplify the already difficult choice of buyers, it was decided to abandon the image of landscapes and focus on the taste of the product and its brand.
These changes made it possible to significantly increase the size of illustrations of delicious ingredients and create bright backgrounds to enhance the difference between SKU.
At this stage, a small line will go on sale, represented by four popular flavors: “Snow crab”, “With cucumber and herbs”, “With herbs and garlic” and “With red fish”. In the future, it is planned to significantly expand the range in order to meet different taste preferences of customers.