Orion Ultra

Design: Alexey Lysogorov
Location: Kyrgyzstan
Project Type: Produced
Client: Abdysh Ata
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, can
Printing Process: Flexography, Digital printing

The well-known brewing company in Kyrgyzstan “Abdysh-Ata” has released a new beer. A logo, branding elements and packaging design were developed for this new product.

What’s Unique?
A very simple and memorable symbol: this is the letter “O” and the symbol of ears of wheat and the symbol of a Orion Star. “Black top” and “colored bottom” serve as design motives. The brand symbol has become the basis for the brand pattern involved in product design.