Stella Artois Noire

Agency: Oveja & Remi
Art direction: Gut Agency Argentina
Location: Argentina
Project Type: Produced
Client: Stella Artois
Product Launch Location: Argentina
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium Can
Printing Process: Offset

Redesign of the classic Stella Artois Noire by Oveja & Remi, for the Argentine market, inspired by the aesthetics of cinema noire, using simple, minimal art deco elements and types combining shiny and matt effects on the surface of the can. The result is a can design that stands out from the shelf, in a market where almost every brand uses complex and busy designs.