Design: migguelfreitasdesign
Location: Portugal
Project Type: Produced
Client: Quinta de Santa Eugénia
Product Launch Location: Portugal
Packaging Contents: wine
Packaging Substrate / Materials: glass
Printing Process: offset / hot foiled gold

This is a new packaging and concept project for Quinta de Santa Eugénia, from Douro Valley, Portugal, for Rapa Lobos wine.

The starting point was the book “Be the person your dog thinks you are” by C.J. Frick. In our daily life, we deal everyday with the power of the image and the image that others have from ourselves. The way we dress, behave, talk is different in different situations, but, what if, we just act and behave as with our close friends, family, dog, or cat? Probably the image they have from us is purer, more genuine than the way we act. Our family tends to think that we’re the best person on earth and probably we can be a better person on every minute of our lives… more careful with the next one!

We can be better as a person, as a mother’s child, boyfriend or girlfriend, a brother or sister… also we can be a better person for animals that share the planet with us. If the power of the word is important, what to say about an image? new wine consumers are more aware of the power and impact of the image by using a social network like Instagram and this is the concept for Rapa Lobos

Rapa Lobos has a set of 12 different labels, collectibles. six for white wine and the other six for red. There’s a label for each one, for different and special moments.