Design: Alexandra Necula
Project Type: Produced
Client: Rood Lips
Product Launch Location: Europe
Packaging Substrate / Materials: Cardboard, Carton, Plastic, Metal, Glass
Printing Process: Offset Printing
Rood Lips is a natural lipcare brand inspired by Pop culture and street culture. We designed a colorful, minimalist packaging system that would attract the Generation Z community, and the Tik Tok age group, young, fearless, and feisty.
The urban lettering logo is complemented by the vibrant color palette and the playful, fun type treatment.