Extra Strong Rum

Design: O,nice! Design
Location: Italy
Project Type: Concept
Client: Luxoro
Packaging Contents: Rum
Packaging Substrate / Materials: Two different papers
Printing Process: Hot & Cold Foil, Digital, Silk, Flexo and Offset Printing

This Extra Strong Rum is a design project aiming to challenge printing technique: using all the 15 printing unit on a brand new machine, to create an extraordinary spirit label with a single press pass. The result is a print masterpiece enclosing the best in design, press, finishing and materiales: three hot foils, one cold foil, digital, offset and silk printing, microincision, die-cutting, two-papers matching and varnishing — it all contributes to this rum label which is one of a kind.

The pirate–themed label is printed on two different labels. On the bottom one, pirate ships and strange creature take place printed with cold holographic foil and its changing light reflections. On the upper natural paper, two circular decorations enclose three different metal hot foils: a shiny silver, a natural beige and a full copper. The rum seal in the middle has a special relief with a strong tactile effect.

What’s Unique?
Unique combination of 15 different printing techniques in one single press pass.