Agency: Onice Design
Project Type: Produced, Commercial Work
Location: Padova, Italy
Packaging Contents: Wine
Packaging Materials: Paper
A particular feature: each numbers is the sum of the previous two. The sequence (1, 1, 2, 3, 5, 8, 13, 21, etc) appears many times in nature, describing a wide number of biological settings: branching in trees, arrangement of leaves in a stem, the flowering of artichoke, the spiral of shells, the seeds on a sunflower. It is also widely used in design, geometry, architecture, computation, art.
Spinefrasse is a young group of wine-makers in the Colli Euganei area near Padua, north-east Italy: their aim is to produce the typical wines of their land joining both the old tradition of wine-making (hand harvesting, low production, selection of grapes) and the new techniques and technology in wine production.
The design of this packaging is inspired by this double feature: it joins a mathematic description of nature and beauty (the Fibonacci sequence) with a fresh design and a minimal look. The same contradiction is found in the paper (Fedrigoni Rustique, a natural and rough paper) on which a die-cut and an embossing give an elegant and modern touch.
Being produced only in small quantities, all the bottles are numbered: each bottle becomes a single-year limited edition. New wines will be added in the next years, adding numbers to the sequence.