Agency: M&A CREATIVE AGENCY
Art Director: Luis Marques
Project Type: Produced
Client: Porta da Ravessa
Product Launch Location: Global
Packaging Contents: Wines
Packaging Substrate / Materials: Glass Bottle, Paper, Cardboard
Printing Process: Digital Printing, Varnish, Foil Stamping, Embossing
The challange was to design a new packaging without loosing the heritage of the brand, but also making it more fresh, young and happy in order to reach other consumers profile. We also had to integrate a full communication campaign, photography, video, social media and web site , using this same voice tone and communication concepts, because this is a 20 to 70 years consumers brand.
This is one the Portuguese SUPERBRANDS, and icon of the Portuguese wine culture, so it was a demanding and creative task to make it simple, but eye catchy.